Ask Angela Campaign


UPDATE – Sheffield City Council news article on Ask for Angela Launch!

What is it?

‘Ask for Angela’ was instigated by Hayley Child, the Substance Misuse Strategy Coordinator for Lincolnshire County Council in 2016: the campaign received rave reviews from members of the public, but has also been endorsed and rolled out in other cities across the UK.

The scheme is focused on supporting those people who feel unsafe, intimidated or threatened.

Sheffield Best Bar None and Sheffield Pub Watch has teamed up with Sheffield Domestic Abuse Coordination Team (DACT) and South Yorkshire Police to launch the “Ask for Angela” in Sheffield: the aim is to reassure anyone on a night out whose evening is not going well.

How does it work?

The initiative applies to women, men, straight or LGBT + who may be on a date or on a night out but are feeling uncomfortable or even threatened. They can approach the staff of the premises they are in and use the code words “Is Angela in?” The staff will then know that the person is in need of assistance and will help to remove them from the situation and call a taxi if necessary.

The poster is a visual aid which might provide a vital life-line to someone who finds themselves in a difficult situation and can’t get out of it.

‘Hi, I’m Angela,’ the poster says. ‘Are you on a date that isn’t working out? Do you feel like you’re not in a safe situation? Is your Tinder or POF [Plenty of Fish] date not who they said they were on their profile? Does it all feel a bit weird?’

Ask for ‘Angela’ isn’t just for people on dates, there could be someone in your premises acting inappropriately, and if it’s happened to one person, there’s a good chance this has happened to others

‘If you go to the bar and ask for ‘Angela’ the bar staff will know you need some help getting out of your situation and will call you a taxi or help you out discreetly – without too much fuss.’

BBN is providing FREE training by Sheffield’s commissioned Domestic Abuse Services and will provide the resources needed to promote in your premises.

There will be media interest in this launch and all participating premises will be advertised. In addition, locations will be promoted via the BBN website and the BBN app.

We launched the scheme with training for interested premises on Friday 5th May 2017

If you are interested in someone from your team taking advantage of any future training, please  check out the Training page for any dates, email [email protected] or call Tracey on 0114 2736885