Accredited Premises 2020/21

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Direct benefits attributed to Sheffield BBN scheme

Purple Flag

Sheffield was the first city in Yorkshire to be awarded Purple Flag status in 2011, and this accreditation was renewed in 2014 and again in 2017.  Purple Flag status is awarded to ‘town centres that meet or surpass the standards of excellence in managing the evening and night time economy’. Sheffield was commended for its partnership working approach to the Night Time Economy (NTE) and Best Bar None, including involvement from Licensing, Trading Standards, South Yorkshire Police (SYP) and DACT.

Student Safety

As a result of the 2015 joint BBN & SYP fresher’s campaign, Sheffield saw a 12% reduction in offences of violence against students during the run up to and period of the 2015 Fresher’s week, compared to 2014. This reduction is a positive achievement when considering that the city as a whole recorded an increase of 13% in violent crime when comparing the same six week period.

Both Hallam and Sheffield universities student unions are participants in the BBN scheme.  In 2014 Sheffield University was awarded first place for ‘social life’ and in 2015 joint first place for ‘social life and community atmosphere’ in The Times Higher Education Student Experience Survey 2015.

Responding to issues raised by BBN premises – the DACT/BBN has a monthly dialogue with licensed premises via the city centre UNITE group (a licensing forum for bars and nightclubs in central Sheffield)

  • BBN has led to further effective partnership working between DACT and licensed premises, including the facilitation of drug awareness training for premises by commissioned substance misuse treatment providers.
  • During 2012/14, 144 staff from licensed premises were trained.
  • In September and October 2015, in response to concerns raised by premises via UNITE, BBN commissioned the creation of a specific ‘Legal High’ training package for premises. 49 people have attended from 11 different premises.
  • BBN produced new ‘Zero Tolerance’ to drugs posters to include legal highs for all BBN accredited premises
  • In November 2015 specific training on safeguarding / sexual exploitation was commissioned for BBN accredited premises, this was in response to concerns raised at the UNITE forum

Sheffield’s BBN scheme doesn’t just support a safer, enjoyable night out in Sheffield: as a direct result of the BBN partnerships with licensed premises within the city centre, licensees have been involved in other initiatives addressing issues that impact on the city centre, including begging, street drinking & sexual exploitation.

Strategic Partnerships

BBN is one part of the priorities for SYP’s ‘Violent Crime Theme Group’, chaired by City Centre Policing team: £1,000 from the violent crime budget was identified to pay for 26 staff from high risk premises to attend the award in alcohol retailing training course.

BBN is referenced in the Sheffield Alcohol Strategy 2010-2014 & more recently in the Sheffield Alcohol Strategy 2016-2020 as a key contributing factor to the safety and success of Sheffield’s night time economy.

It is also cited as having a positive impact on the night time economy in the Safer Communities Joint Strategic Intelligence Assessment 2015.

Local partnership arrangements

BBN is represented at monthly City Centre UNITE meetings.

BBN has been asked to co-chair the recently reinstated Pub Watch Scheme.

Licence Watch-through partnership working between the Sheffield Drug & Alcohol Co-ordination Team and Sheffield’s Licence Watch, they now offer those banned from licensed premises a reduction in their ban if they attend treatment services for support and advice.


In 2010 BBN funded £57,000 worth of polycarbonate glasses, which has enabled approximately 70 licensed premises with the highest risk of having a glassing incident to replace their entire glass stock with polycarbonate stock.

Joint working between the SYP and the DACT/ BBN enable the purchase of 500 drink spiking testing kits, which will be distributed to city centre premises.

Indirect benefits of improved night economy that could be attributed to BBN

An Alcohol Fixed Penalty Notice Waiver scheme was introduced in 2011, to respond to drunk and disorderly behaviour.  If an individual is found committing a low level alcohol related offence in the city centre, they can be issued with a fixed penalty notice.  This gives them the option to either pay a £90 fine, or attend a one hour education and awareness session with Sheffield’s alcohol treatment service.  This enables education to be delivered to individuals who would not necessarily access alcohol treatment but whose alcohol consumption is impacting on their behaviour.  There is an average completion rate of 85% for those who choose to attend the session, and there are very few repeat notices issued (single figures) which indicates this intervention has an impact.

In 2011-13, 597 individuals received training and support from SYP, TS and Licencing’s Safeguarding Children Lead (dedicated post to address safeguarding in licensed premises).  350 premises were visited.